"ChatGPT is recommending a product we discontinued a year ago, at the old price." It is one of the most common complaints of 2026. You cannot edit the assistant, but you can fix what it reads: the error almost always comes from a specific page that can be corrected.
"What can you tell me about [your business]?" Note what it gets wrong: prices, hours, address, services, who it confuses you with. Do it in the assistants your customers use.
If the assistant answers without searching, it repeats what it learned in training: you cannot fix that today. If it searches, it cites pages: those you can fix. Buying questions are almost always answered by searching today, so the fix usually lives in the sources.
Look at the sources it cites next to the false claim. It is usually an outdated directory listing, an old press release, a third-party comparison or an old page on your own site that is still live.
Update or redirect old pages on your site and publish one with current data (prices, services, area, hours) and a visible date. Then request corrections in directories and listings: Google Business Profile, Bing Places, Apple Business, Foursquare and the ones in your field.
Identical name, address, phone, hours and category on every listing. According to SOCi data reported by BrightLocal (2026), only 68% of the contact details ChatGPT and Perplexity gave matched the business's Google profile: inconsistencies leak into the answers.
If the assistant sums up your business with an old negative review, reply publicly with what changed and gather recent reviews that reflect the present. The AI weighs what it finds: give it current material.
Add structured data (Organization or LocalBusiness, plus Product or Offer if you sell) with current prices and availability. It is the most direct way to tell a machine what is true today.
Repeat the same question and compare. If the false claim persists, check which source holds it up now: sometimes there is more than one.
See for free what the AI says about your business today and which pages it draws on.
You can report a wrong answer from inside the assistant, but there is no guarantee or timeline. What works reliably is fixing the pages the assistant takes the claim from.
It tends to happen with similar or generic names. It helps when your site and listings state clearly who you are, where you are and what you do, with structured data and the same name everywhere.
Yes. An assistant that is unsure who you are, or finds contradictory data, tends to recommend whoever has the clearest, most consistent information.
Once a month is enough for most businesses, and always after changing prices, address or services.